In Latin America, the path of a leader or entrepreneur is often a lonely one. MSMEs, which represent 96% of the Colombian business fabric, face structural challenges that limit their growth: low profitability, lack of strategic allies and difficulty in accessing capital or international markets.
In recent years, talk of "acceleration" has become a trend. However, traditional programs often focus only on financial metrics, leaving aside what is most important: the purpose and real impact that companies generate in society and the planet.
